Juan Juan, a celebrity hairdresser and founder of J Beverly Hills, believes all hairdressers are artists. With this belief in mind, he has created Platinum, a line of hair care products designed to help fulfill the hairdresser’s creativity. Platinum’s performance allows complete freedom of expression. The result is a line that can help transform hair into art.
Formulated to infuse the hair with moisturizing agents to achieve smooth and healthy results. Its formula thoroughly cleanses while repairing split ends, restoring manageability, and adding shine. Suitable for both natural and colour-treated hair. Sulfate and paraben-free.
J Beverly Hills PLATINUM Hydrate Conditioner
Formulated to infuse the hair with moisturizing agents to achieve smooth and healthy results. Its formula helps restore manageability while adding shine. Paraben-free, colour-safe.
J Beverly Hills PLATINUM Shape
Shape Finishing Spray is formulated with walnut, almond and vanilla extracts to protect against free radical damage. This medium hold working hairspray with remarkable high shine adds volume and control with a dry finish.
J Beverly Hills PLATINUM 5 in 1
A leave-in styling cream offering the five benefits of shine, moisture, strength, de-frizz, and heat protection. It helps improve the hair’s manageability with increased conditioning while protecting it against heat, humidity and the effects of ultra-violet light. Hair will feel silky smooth and luxurious. Suitable for all hair types.
J Beverly Hills REVIVE
Formulated with coconut, argan and grape seed oil to help strengthen the hair’s elasticity while retaining moisture to better protect from the heat, resulting in smooth and shiny hair.